CSI at the SABC supports community causes and projects that enable the participation of various SABC platforms and successfully highlights the caring side of the business. It has been agreed that the CSI programme of the SABC, as implemented by the Foundation, should be more directed and strategic so as effectively to serve both developmental and corporate needs. This will also enable the Foundation to establish meaningful project partnerships, to monitor and evaluate outcomes of CSI/SED projects, and to build ‘know how’ and developmental expertise from its involvement in projects. It will also enhance the reputation of the SABC as a responsible corporate citizen.